At Max & Russ, we believe home decor is more than just about creating a beautiful space—it’s about telling a story. A story about where we come from, the journey that shaped us, and the values we hold dear. We are two brothers, Max and Russell, who grew up on Long Island to Persian Jewish parents who instilled in us a deep appreciation for culture, craftsmanship, and home.
The Legacy of Craftsmanship
Our story begins with our father, who inherited a wholesale rug business from his father. Growing up, we were surrounded by vibrant Persian rugs and intricate designs that sparked our love for beautiful, timeless pieces. Our father, driven by entrepreneurial spirit, transformed the family business from wholesale into a retail furniture and decor company.
However, it was our mother, Stephanie Cohen, who played an equally pivotal role in shaping the direction of the business. With her background in interior design, she brought not only her expertise but also her artistic eye and refined taste. She was the driving force behind the creative vision of the business, transforming it from a simple retail operation to a place where customers could experience personalized, design-forward solutions for their homes. Her ability to blend colors, textures, and furniture styles created spaces that felt as if they were crafted just for those who walked through the door.
Together, our parents combined their distinct skills—our father’s entrepreneurial drive and our mother’s design vision—to build not just a business, but a legacy. Their partnership, both in life and in business, taught us the importance of teamwork, vision, and the dedication required to turn passion into success. It is their hard work, vision, and love for design that inspired us to create Max & Russ, an online home decor business that reflects our heritage and our personal tastes.
Curated for You: A Blend of Style and Function
At Max & Russ, we focus on curating accessories that speak to a wide range of home aesthetics while reflecting our own tastes and experiences. Our collections are thoughtfully chosen to blend functionality with beauty—whether you're looking for a statement piece to elevate a room or subtle accents to add warmth, you'll find it in our shop.
From Persian-inspired rugs and textiles that nod to our roots, to modern and minimalist home accents that reflect our evolving design sensibility, our goal is to offer decor that complements a variety of styles while telling a story of quality craftsmanship.The Max & Russ Vision
While we’ve been shaped by our family’s history, we’ve always believed in staying true to our own sense of style. Our vision for Max & Russ reflects a balance of tradition and innovation, blending timeless design with a fresh perspective.
Max focuses on the practical side of the business, ensuring that everything runs efficiently and smoothly, while Russell channels a creative energy into curating collections that speak to both beauty and function. Together, we combine these complementary strengths to offer a unique blend of beautiful, high-quality home decor that brings warmth, elegance, and individuality to any space.
In many ways, we mirror the partnership of our parents, with each of us contributing our own strengths to create a business that honors their legacy of craftsmanship and design.
Home is Where the Heart Is
As two brothers who grew up working alongside our parents, we understand the importance of creating spaces that feel like home. For us, home decor is not just about filling a space—it’s about making it a reflection of who you are, a place where memories are made, and where every detail contributes to a sense of belonging.
Whether you’re redecorating a single room or outfitting an entire home, Max & Russ is here to provide you with the accessories that make your space uniquely yours.
